We have a problem in coaching. We sell it as a service. That sets it up in a way that doesn’t serve the thinker. Unfortunately, when they see it as a service, they expect (perhaps subconsciously) to be served. Not only that, they are used to being students. They may (subconsciously again) see this as
Contract
Build it
as we go
Recontract
Experiment
Effortful
Generative
Social
Spaced
Cultivating Coachability
Clare’s new book is now available to order!
This book is about shifting where value is created in coaching – shifting the responsibility for value creation to the thinker.
Order now on Amazon or from a bookshop of your choice
