The International Coaching Federation assess coaches using a set of competencies. You will find them here.
If you'd like to lift them off the page and see what they look like in practice, these recorded Masterclasses with Clare (Master Certified Coach) will give you a sneak peek at what will be expected by the ICF. But more than that, they show you what great coaching sounds like.
In each Masterclass, we discuss the competency, demonstrate it in a complete 20-minute coaching session, and you’ll have time to think about how you would put them into practice.
- Demonstrates Ethical Practice
- Embodies a Coaching Mindset
- Establishes and Maintains Agreements
- Cultivates Trust and Safety
- Maintains Presence
- Listens Actively
- Evokes Awareness
- Facilitates Client Growth
These masterclasses are based on the 2025 version of ICF competencies.
I just wanted to share that I just finished the Masterclass series----WOW! Thank you for your brilliance. I learned so much from your teachings. I feel like it has helped to deepen my knowledge of the competencies as I continue to grow as a coach and prepare for the Credential Exam. THANK YOU!
Clare Norman’s ICF competency masterclasses are an excellent opportunity for coaches who want to deepen their understanding of the elements of each core competency and how to apply them in practice. Clare facilitates rich and thought provoking conversations about what to look for as well as ideas on how we, as coaches, can sharpen our own skills when partnering with our clients; the coaching demos in particular are really useful to witness.
The Masterclasses provided a great opportunity to pause and reflect on the different aspects of my coaching competencies. The discussion amongst peers was especially insightful to understand others views and practices.
I would recommend Clare’s Masterclasses to anyone wanting to deepen their skills as a coach, whether you are practising for an ICF certification or purely on a journey of self-growth. Clare both shares and models invaluable ways to put all the ICF competencies into practice and draws upon the experience of other coaches for their insights and techniques too. A must have for anyone wanting to maximise the value that they bring as a coach to their clients.
You can buy the Masterclasses as a complete playlist or separately
If you sign up to any of my mentor coaching programmes, they are included in your investment.
Masterclasses Playlist
Or purchase all 8 competencies in one playlist for £165 +VAT
Up to 10 CCEUs are available by writing up your reflections on each competency and sending them to: debbie@clarenormancoachingassociates.com.
Please answer these questions in your reflections:
- What have I learned from this masterclass?
- What will I experiment with in my coaching as a result of this learning?
- What do I hope will be different as a result of the(se) experiments?
There is no word count minimum or maximum.
Masterclass Videos
Select which one or ones you wish to purchase for £25 +VAT each


