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Busting the myths about coaching

I am often asked to recommend a coach to help someone to “fix” a weakness, such as not working constructively with other people.  This is one way to think about coaching…that is, that it is remedial.  I much prefer to think of it as releasing someone’s potential – focusing on their strengths and how they can use those to their own and the business’ advantage. 

John Whitmore wisely said:  “Coaching is unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them.” And the Harvard Business Review wrote that “The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.”

What other myths are there out there about coaching?  Here are a few, and what I see as the reality.  The coach in these situations could be a professional coach, or a leader as coach:

Myth

Reality

The coach must be the expert in the same field as the coachee 

Coaches are experts in the coaching process and may not have specific knowledge of a given subject area or industry

 

Coaching is about advising the coachee

 

Coaching is about unlocking the possibilities for the coachee, not telling them how to approach an issue or achieve his/her goal

 

Coaching focuses directly on relieving psychological pain or treating cognitive or emotional disorders

 

Coaching is designed to help coachees improve their learning, performance, and enhance their quality of life

 

Leaders have to be in control, decisive, and dominant

 

Coaching supports the leader in continuously developing and enhancing their skills

 

Compartmentalization of work from family and self is important

 

Coaching focuses on the whole person vs. one aspect of the person’s life, as they are all inter-related

 

Seniority means you don’t have to learn anything anymore

Coaching is beneficial to anyone, in any role; some of the most successful people in corporations have coaches

 

If we, as supervisors, are to harness the full potential of coaching as a learning and performance tool, then let’s start seeing it as a positive intervention, rather than one that is there to fix people.

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