
Mentor Coaching: A Practical Guide
This book argues that both mentor coaching and supervision be mandated by the professional coaching bodies as part of a coach’s continuing professional development.

There are so many people out there who call themselves coaches, who have had little to no training – and are probably not coaching anyway. That dilutes the value that trained coaches bring to the world, as noted in the 2016 research by the ICF which found that the “main concern expressed by coach practitioners was untrained individuals who call themselves coaches”.
The value that trained coaches bring is in the “joint endeavour to discover new thinking that moves the thinker forward” (Norman, 2019). Coaching “is intended to foster the on-going self-directed learning and personal growth of the coachee” (Grant, 1999) and according to ICF and Human Capital Institute research in 2018, the “use of professional coaching practitioners is considered among the most helpful activities in achieving the goals of a change management initiative.”
I notice that some coaches hold onto the belief that the value they bring to their thinkers is in the ideas they give them, the solutions they offer, the benefit of their experience. This feels like a short-term fix and doesn’t necessarily lead to long-term sustainable change (Koroleva, 2016). I want to encourage coaches to be more non-directive, because I have seen how much of a difference this makes to people and their confidence in themselves. Parsloe and Wray (2000) state that performance is enhanced when “control and responsibility is transferred from the coach to the learner.”
I want to ensure that every coach partners with their thinker in a way that leads to better, new thinking for the world as a whole. I believe (per Marshall Rosenberg, 2015) that the more each person can articulate their own needs and make requests from those around them, the better the world will become. That may sound naïve but that’s what drives me as a coach and therefore as a mentor coach.
Mentor Coaching: A Practical Guide makes a significant contribution to the conscious evolution of the coaching profession. Clare Norman offers a new paradigm for coach mentoring and for the continuous professional development of the coach. This is a must read for every coach and mentor!
Fran Fisher MCCC
author Calling Forth Greatness
"Clear, informative and well-written, this book is a practical bible for the philosophy, process and art of mentor coaching. Whether you are developing as a coach or developing as a mentor coach, this book will be your trusted guide."
Georgina Woudstra MCC
CEO & Top Team Coach and Founder & Principal of the Team Coaching Studio
"This practical book clarifies various professional development options and why each is valuable. Anyone who is either seeking mentoring or is a mentor coach could benefit from reading this book and applying its practical insights."
Tammy Turner MCC
CEO Turner International Mentor Coach and Supervisor
"Clare Norman offers a highly practical guide full of case studies, personal insights and invitation for reflection. It’s informed and comprehensive – a must read for coaches who want to engage fully in mentor coaching to develop skilled practice."
Eva Kovacs
Head of Internal Coaching, Talent, Learning and Organisational Development GlaxoSmithKline
"This is a great book exploring the mentor coach. Clare Norman takes a very pragmatic and practical approach, integrating theory and practice to develop people in the 21st century."
Ian Day
co-author of Challenging Coaching and Course Director for Coaching Programmes at the University of Warwick


