People first, profits will follow

We believe that growing leaders grows the business and that through coaching, performance will improve. Individual and business performance will blossom as a result of investing in individuals and teams.


“Coaching has a 2 x greater impact on business results (productivity, engagement, etc.) vs. paying for performance.” – Bersin & Associates

Coaching and a coach-approach to relationships help create and sustain a culture where people are valued, inspired, engaged, leading, teaming, and contributing in their uniquely powerful ways to their fullest potential in fulfilling the vision and strategy of an organisation.  People want to be there and clients want to work with you.

“The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.”  – Harvard Business Review

A professional coach provides professional coaching. Anyone may take a coach-like approach to mentoring, supervising, managing, leading, counseling, giving feedback or selling, etc.  These roles are more effective and powerful when a coach-approach is taken, where appropriate.

It’s easy to relegate “people development” to a low priority. After all, operating the business and creating value are urgent needs that demand a leader’s attention. There’s rarely a deadline around developing people…until it’s too late.  We cannot, however, just add “develop people” to our to-do list and check it off when we’re done. Developing people has to be integrated into everything we do. Every interaction, every conversation, every piece of work is an opportunity to develop our people. As we operate the business and create value for our internal and external clients, we must make developing our people an integral part of what we do.


What is Coaching?

Coaching is supporting the achievement of extraordinary results with goals set by individuals and carried out in an organisational context.  This is achieved by asking powerful questions to tap an individual’s vision, wisdom and directed action.

“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.” – John Whitmore, Coaching for Performance


Why Clare Norman Coaching Associates?

We are a group of experienced professional coaches, each of us with a proven track record and individual specialisms. We all have high performing backgrounds in the corporate world. Furthermore we are Professional Certified Coaches (PCC) with the International Coach Federation (ICF).

We provide professional leadership coaching to individuals and teams, building a coaching culture as we go.

We find ourselves working with people in transition (role to role, company to company, function to function, country to country, level to next level, new joiners and returners). All of whom want to make a great new beginning and grow through the change.  Organisations use us at key transition points; for example when they bring in a new experienced hire, or when they promote someone to a key leadership role.


Build your Internal Coach Capability

We also work with internal coaching functions, providing training, coach mentoring and supervision.  Whether you are internal or external, if you are looking for a fast track solution to gain ICF Accreditation, our New Forest “Lock-ins” are legendary.

Clare Norma Coaching New Forest Lock_in